UPDATE: As of October 2011 there is a new Delicious in town. The new version does not appear to have an RSS Feed, but more information on its SEO potential to come. Check back, or subscribe to our feed…
Delicious.com (formerly del.icio.us) is a social bookmarking site that was one of the first of its kind. It allows you to save web links, along with tags, a title and description, to your personal bookmarks page. This bookmarks page is public.
The value of social bookmarking sites for Search Engine Optimization (SEO) is that you can place links to your own websites on your bookmark page, and they will show up as backlinks to the search engines, giving you the all-important link authority that search engines use to rank their results.
The problem with this scenario is that for links to be counted as backlinks, the page they appear on needs to be indexed by the search engine in question. And as of this writing, I see NO delicious.com user bookmark pages appearing in the Google index. Nor do I see any of the tag pages, which contain lists of links based on bookmark tags, in the Google index.
What I do see is that 123 bookmarks have been created in the last minute. I just hope it’s not for SEO link-building, because it’s not going to work!